Jonathan Patrick started with a question, "Who are you Becoming?" An idea where style means nothing without substance. It is an idea based on biblical scripture, where man BECAME a living soul (Genesis 2:7), and through belief we are given the power to BECOME sons of God (John 1:12). It is the substance within that guides the way we live (lifestyle).

Our mission is be consistent with this idea in providing quality apparel, accessories & inspire thought to develop and grow, into the person you were meant to BECOME.